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Alive is an events and activation agency combining imagination with over two decades of Experience creating award winning,extraordinary live experiences, events and activations.

We connect brands with their target audience for deeper Engagement, Stranger Relationships and tangible Results.

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the alive team

2012 WRAP UP

here’s what we’ve been up to @ alive

Relocating office to ensure optimised water views and tequila sunsets
for inspiration – CHECK
Immersing ourselves in a world of experiential – GET EXCITED
Expanding our team – HOORAY
Global expeditions to Singapore and London scoping new projects – BOOM!
Getting sporty with horses and cricket – JUMP!
Keeping a lid on the environment – Allan Zavod, Australian Boys Choir and Jimmy Cupples at the Banksia Environmental Awards – COOL!

Prince Welcome 2 Australia

Earlier this year we were thrilled to work with the Van Egmond Group and Chugg Entertainment on the Prince Welcome 2 Australia Tour which recently won “Best International Contemporary Concert” at the prestigious Helpmann Awards.

“Prince pulled out all the stops in a full-­tilt, greatest hits fashion. It wouldn’t be Prince if he didn’t do something predictably unpredictable.”
(Iain Shedden, The Australian)

“one of the concert parties of the decade . . .the pop-­‐rock superstar set a new benchmark for old school Entertainment”
(Kathy McCabe Daily Telegraph)

[Watch the video]

Nova London Lockdown

We love a challenge at alive and so when NOVA 969 rang us to create a ‘lockdown’ in a shop window in Sydney, we rose to the challenge!

The winner of the NOVA London lockdown competition spent 17 Days living in the space which was fitted out as a pretty cool ‘bedroom’ complete with multiple monitors streaming the Olympics 24/7 as passers buy stopped to take a peak inside this strange little world!

Webcams and live crosses kept listeners and viewers up to date at almost every moment! Crazy!

[see the video]

Wynnsday 2012

alive was proud to produce WYNNSDAY 2012 for Treasury Wine Estates for the 3rd consecutive year. To ensure that Australia’s most prestigious national wine event evolved to yet another level, we took on the challenge of multiple locations, live satellite links and a Masterclass to be staged in the enormous barrel hall at Wynns in the Coonawarra. In addition to this, several events were programmed at Wynns for select guests from around the country including Sketch in Melbourne, Blue Water in Perth, Centennial Park in Sydney, The Botanic Gardens in Adelaide and Alchemy in Brisbane.

[watch the video]

Melbourne Racing Club

For over 30 weeks, we worked with over 70 suppliers and crew, and alongside Melbourne Racing Club to bring alive 9 events across this year’s BMW Caulfield Cup Carnival! From colourful stages and fashionable frocks, to candy buffets and vintage floral carts, to powerhouse Mahalia Barnes, Adam Lambert, Eskimo Joe and our favourite Melbourne DJs – what is not to love about the races?!

Check out our favourite moments from the carnival, through these webisodes.
the alive team

Some fresh faces around the alive HQ have brought a host of fresh talents and skills and we’ve thoroughly enjoyed having Alex Bernard formerly from PwC (senior event coordinator), Nicqui Merlino (event coordinator) and Stewart Morgan all the way from the U.K (event manager) on board working on projects with our clients Cricket Australia, Medibank, Treasury Wine Estates, Banksia Environmental Awards  and the Melbourne Racing Club.

Our broader family of core suppliers expands to include production specialists Larry Ponting, Mike Hall and Ben Robertson.

Collectively we have a powerhouse of event specialists and we’re not afraid to show them off!

what’s on the horizon

We are thrilled to be have won Cricket Australia as a new client to deliver, with Harness Management, an exciting new live entertainment and event experience across the Commonwealth Bank One Day International Cricket Series Australia wide in 2013. Matches will feature high profile international musical acts including Basement Jaxx, with the remaining acts to be announced in the coming weeks.

We’re returning to Grand Slam Oval at the Australian Open with Medibank to produce their activation for 2013. After several months of collaboration with Interbrand (Melbourne) we are now just weeks away!

Check out the 2012 Medibank activation…

alive will be looking to the east with VEG to deliver the Harry Potter Exhibition in Tokyo….

The new year brings new opportunity to collaborate with one of the largest brand activation agencies in the world, Ogilvy Action to deliver a range of experiential and event based activity. Headed up by newly appointed CEO, Sean Taylor, “Action works with clients to create experiences and engagement that shapes attitudes and changes behaviour across consumer and trade channels”

on our radar

A blog we love: Silent Studios

The Human Slinky: Charleston RiverDogs Baseball Entertainment Innings

Our recent outing: Experimenta

A favourite augmented reality stunt: Lynx Excite Angel Ambush

Three Little Pigs Win Awards: Three Little Pigs – The Guardian

A brilliant experimential idea: Unlock the 007 in you. You have 70 seconds!

What’s ‘wow-ed’ us: How to properly watch a movie.

wrap up

alive continues to deliver results for a wide range of clients.

We are proud of our diversity as it demonstrates our ability to take on new challenges whilst delivering on an array of brand objectives and desired outcomes.
From the more conventional ‘events’ through to ground breaking ‘augmented reality’ projects and challenging experiential campaigns, our proven systems, original ideation and extensive experience means, quite simply, we deliver.

It’s an exciting year ahead for us and we’d love to share more with you on what we’re creating or just grab a coffee some time and see if we can help with your live event or brand activation requirements.

win amazing event tickets

Fill out the form at to enter our competition to win the ultimate alive events package, selecting your choice of prize, from the following options:
– 2 x hot tickets to watch international superstars compete at the 2013 Australian Open
– 2 x VIP tickets to a Day on the Green
– 2 x unforgettable tickets to experience the One Day International Cricket Series at  either Melbourne or Sydney
– 2 x great seats at one of the Melbourne Spring Fashion Festival Runway shows