Prince
Prince is widely recognised as one of the greatest musicians of his generation. Prince sold over 150 million records globally and won an Academy Award, a Golden Globe Award, a Grammy President’s Merit Award, and the Billboard Icon Award.
Alive produced the national tour marketing strategy and advertising for VEG. We also coordinated all media buying, PR and social media to provide compelling elements for the campaign. As a result, 160,000 tickets were sold and became the highest-grossing PRINCE tour in Australian history. We also solidified $10M media coverage.
ClientVan Egmond Group
LocationAustralian Tour
CategoriesConcerts
“Alive played a key role in the planning, marketing and delivery of the Prince Welcome to Australia Tour. The tour set new box office records for Prince in Australia and generated phenomenal media coverage across all major media outlets.”