“THE EXPERIENCE IS EVERYTHING" IS THE ESSENCE OF SUCCESS
Beyond the mere delivery of information, the way an audience engages and feels during an event profoundly influences its impact. Events are not just about conveying a message; they are about creating an immersive journey. From meticulously planned conferences to riveting virtual experiences, the emphasis on crafting memorable moments elevates the overall impact.
Mastering this alchemy forges lasting connections, turning audiences into loyal advocates and participants into co-creators of shared narratives. In essence, the success of events and content production hinges on the delicate art of curating an experience that lingers long after the curtain falls or the screen fades to black.
A.O. SUMMER SESSIONS & A GIANT OCTOPUS!
Sydney Festival, who have engaged Multi-disciplinary Māori artist Lisa Reihana, is to take up residence in Watermans Cove, Barangaroo from Jan 5 with a giant Octopus inspired by a tale from Māori mythology. Witness more than 10,000 components that enable the creature to shift with the currents and breezes as a simple QR code connects you to Te Wheke’s remarkable story. Photograph: Supplied/Sydney Festival | 'Te Wheke-a-Muturangi: The Adversary'
In Melbourne, the 2024 Grand Slam AO will introduce a new ‘party court’ along with the construction of a new 400 capacity hospitality lounge which overlooks the new Courtside Bar. The double-storey structure will feature a huge line up of DJs along with gourmet food provided by Sydney’s Joel Bennetts. Yum!
INTRODUCING ALIVE +
ALIVE + Creates endless possibilities with a global footprint.
With the ever growing need to integrate content, digital and live experiences, ALIVE + provides end to end content creation and broadcast in one place with content that resonates on a personal level.
ALIVE + creates content to Excite, Educate, Explore, Entertain and Connect your audience. We’re a next level screen craft team who create engaging, immersive, content experiences that connect with your audience, anywhere, anytime. Live or on Demand, on any platform or any screen.
We leverage technology to enhance the participant's immersion. Virtual and augmented reality technologies, for instance, have revolutionised the way events are experienced, transcending physical boundaries. The crux lies in fostering a connection, making the audience not just passive consumers but active participants in an unforgettable narrative.
Fun fact! When blindfolded, our reliance on taste intensifies, as our other senses compensate for the absence of sight. Without visual distractions, flavours become more pronounced, and taste buds seem to discern nuances with heightened sensitivity. This phenomenon occurs because the brain allocates more resources to processing taste when visual input is restricted. As a result, subtle textures and intricate flavor profiles become more apparent, transforming the act of eating into a richer, more immersive experience. Proof of this was at the Castello Dining in The Dark experience for invited guests and influencers, produced by Alive for our client, Val Morgan Digital.
In September our team curated and delivered a multi-day incentive and reward programme in Germany for invited guests from Australia with the highlight being a drive experience at the Nurburgring Touristenfahrten race track, guided road tours and Oktoberfest. It’s always great to receive feedback for the hard work and planning is already underway for 2024 “10/ 10..So supportive of our needs and outcomes…couldn't be happier!” Continental Tyres
ARE YOU GETTING THE BEST FROM YOUR EVENTS AGENCY?
IN A TIME WHERE COST MATTERS, knowing how the right Agency can drive efficiencies and return is more important than ever. Here’s 60 seconds on how an Agency delivers great value.
We are future ready creative thinkers, and as a full-service agency we ideate and deliver your roadshows, product launches, festivals, conferences, public events, and brand activations.