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Alive is an events and activation agency combining imagination with over two decades of Experience creating award winning,extraordinary live experiences, events and activations.

We connect brands with their target audience for deeper Engagement, Stranger Relationships and tangible Results.

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2014 So Far

Alive Events Agency is a full service 360 degree events and entertainment offering with a focus on integration for measurable results.

We design, develop and execute a wide range of both big and small public and business events.

Product launches, installations, award shows, road-shows, red carpet, fashion, concerts, sponsorship activation, exhibitions, and experiential activations.

Our team is a talented bunch of awarded event producers with a solid industry reputation for quality, originality and detail. Our local and international experience enables us to rise to any challenge.

circuit lounge f1 with michelle rogriguez - events bulletin

Circuit Lounge: F1-GP

NDC Entertainment together with alive events created the Inaugural CIRCUIT LOUNGE at Crown. The Melbourne event was the most exclusive GP closing party the city has seen. The glamour, sophistication and indulgent surroundings played host to international Hollywood film star Michelle Rodriguez (Avatar, Fast and Furious) as well as drivers Jensen Button, Filipe Massa, Marcus Ericsson, Sergio Perez and Nico Hulkenberg.

apia time of my life concert tour - alive entertainment events bulletin

APIA “Time Of My Life” Tour

alive events were instrumental in the creation, development and execution of the Apia Time of My Life tour. We assembled four iconic Australian Artists whom had never toured and performed on stage together. Whilst Aussie music history was made, the alive team worked tirelessly to deliver an outstanding branded event for 11 sold out shows across Australia. The APIA tour is about to tour the country again with a fresh line up of Aussie legends!!

Antony Hampel and the alive events team rose to all challenges, overcame obstacles and through their experience and insights ensured that we met expectations and exceeded objectives”
– Josh Wittner. Executive Manager , Marketing. Suncorp.


banksia sustainability awards event by alive entertainment events news

Banksia Sustainability Awards

alive Events has created and delivered these prestigious awards for 3 consecutive years, in both Melbourne and Sydney. We created a sit down dinner for 800 at the 2013 event at the Melbourne Convention Centre combined with a theatrical awards show featuring singers Hayley Teal and Russell Morris.

The Banksia Awards raise the profile of the current sustainability issues facing Australia and recognizes those whose initiatives are an encouragement and an example for others to follow

“Again thank you Ant Hampel and your team for another fantastic event. Absolutely extraordinary, couldn’t do it without you.”
– Graz van Egmond, Executive Director – Banksia Environmental Foundation

events melbourne sydney australia by alive entertainment

2013 BMW Caulfield Cup Carnival

For six years now we have created , produced and executed key fashion, VIP and entertainment events for the Melbourne Racing Club’s Spring Racing Carnival.

In 2013 The Living End and Birds Of Tokyo rocked it out to a crowd of thousands on Guineas and Cup Day!

“Thank-you alive Events for your superb effort in the lead up to and during the Spring Carnival. Your planning and delivery was seamless – the end result AMAZING ”
– Kate Allen, Events Marketing Manager – Melbourne Racing Club

2013 Smart Car Activation by alive entertainment

2013 Smart Car Activation

alive Events collaborated with Marmalade Agency and Mercedes Benz Australia to create and execute the SMART CAR public activation events in Melbourne, Sydney and Brisbane. We created a BIG idea for a small car to target and engage ‘urbaneers’ whilst celebrating SMART CAR being available to purchase on line!

Horizon events

It’s hard to believe we are half way through the year!

We are thrilled to be collaborating with our new client Walt Disney Entertainment for two very special showcase events in Melbourne and Sydney this year.

For Sigma Pharmaceutical Group will be creating a special themed celebratory event for over 400 guests at the Plaza Ballroom in November.

Krueger Trucks have appointed alive Events to launch their new facility in Spring with a special event for trade, business partners and staff.

The POLART Festival will be coming to Melbourne in 2015 and alive have been busy working with the Festival in project and venue scoping for what promises to be an incredible week of public events culminating in a spectacular New Years Eve gala !

TEMG China have appointed alive Events Agency and Austage to partner in activating their special Melbourne Green Preview event this month in Melbourne.

alive Special Projects

A.S.P Entertainment provides unique local and international entertainment for any budget. This fresh approach to securing talent for events guarantees access to some of the world’s largest music companies and their talent roster.

Check out more:

New Peeps

Tracey Irving heads up our events and activations as Creative Producer after re-locating from Sydney to join our team!
View her profile.

Lauren Power joins the team as Executive Assistant to Ant Hampel who was previously working with NOVA 100.
View her profile.

We are thrilled to have superstar senior event producer Matt Flinn returning to the alive Events bunker for a brief visit to work with us on Melbourne Green Preview for TEMG China.