Please enter an Access Token on the Instagram Feed plugin Settings page.


Alive is an events and activation agency combining imagination with over two decades of Experience creating award winning,extraordinary live experiences, events and activations.

We connect brands with their target audience for deeper Engagement, Stranger Relationships and tangible Results.

Work With Us

connect with
the alive team


A Celebration of Australian Fashion to Launch the World’s Largest Consumer Fashion Event – L’Oréal Melbourne Fashion Festival

Fashion Full Stop: Decades of Australian Fashion and Music

Presented by David Jones and L’Oréal Paris


The  2011 L’Oréal Melbourne Fashion Festival (LMFF) will open in spectacular style with ‘Fashion Full Stop’ –  a public event on Monday March 14 at The Plenary that will  showcase  the best in fashion and music from the 1960s to today.

Special guest Marcia Hines will join the stella line up of talent including over 60 models, musicians and dancers that will share the stage with the largest ever line up of Australian designers.  The hour long production will feature live performances from Australian talent including Guy Sebastian, Mark Seymour, Russell Morris, Josh Abrahams, Owl Eyes, The Metals, Tim Draxl, DJ Agent 86 and DJ Kiti.

Celebrating  designers, labels, styles and moments that have shaped Australia’s identity over the decades, ‘Fashion Full Stop’ is a feast for the senses with live music, visuals, lighting and effects coming together to deliver a complete fashion celebration in what is set to be the biggest runway show LMFF has ever staged

Part runway show, part rock concert and part theatrical spectacular, ‘Fashion Full Stop’ launches LMFF 2011 with unprecedented splendour, worshipping and wondering at the iconic characters, colours and creations that form our fashion history.

The Australian Ballet will be performing vignette of ‘Trace’ which explores the relationship between dance and design, with garments designed by Crystal Dunn and Georgia Lazzaro which take on their own life and energy through movement.

Antony Ginandjar and Ashley Evans from The Squared Division – Australia’s hottest boutique Creative Production House will choreograph the highly anticipated show after returning from their recent tour with Ke$ha.

Designers and labels featured will include Linda Jackson, Richard Nylon, Bonds, Prue Acton, Jenny Bannister, Feathers, Morrissey, Jenny Kee, Sally Browne and Norma Tullo.

David Jones will present an expression of fashion from today and tomorrow, staging looks from the country’s most influential and celebrated designers including; Akira, Alex Perry, Alannah Hill, Bianca Spender, Carla Zampatti, Calibre, Collette Dinnigan, Dion Lee, Zimmermann, Ginger and Smart, Lisa Ho, Josh Goot, Romance Was Born, THURLEY, Ksubi, White Suede, Willow, Fleur Wood, Kirrily Johnston, camilla and marc, Zanerobe, Camilla, One Teaspoon and Jac Jack.

Grant Pearce, Festival Director said, “This year we are taking Opening Party to the people with a celebration that thousands of fashion and music enthusiasts can enjoy. LMFF is the largest consumer fashion event in the world so it is only fitting that we kick start the Festival with an event of this scale”

Fashion Full Stop is produced in collaboration with Ant Hampel of a-Live and the Van Egmond Group and will be held on Monday March 14, at The Plenary, Melbourne Convention and Exhibition Centre, 1 Convention Centre Pl, South Wharf, Melbourne.  Giveaways and fashion fun in the foyer from 4.00pm, show at 5.30pm.

Tickets to Fashion Full Stop on sale now through Ticketmaster or 13 61 00. Tickets from $39. Booking fees may apply.

Family and group passes also available through LMFF, P 03 9654 5599.