@Aliveeventsagency

Alive is an events and activation agency combining imagination with over two decades of Experience creating award winning,extraordinary live experiences, events and activations.

We connect brands with their target audience for deeper Engagement, Stranger Relationships and tangible Results.

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HeArtWorks

Baker IDI is Australia’s leading health and medical research institute dedicated to reducing ill health and mortality caused by the effects of cardiovascular disease and diabetes, two insidious and complex diseases wreaking havoc in our community. Their work extends from the laboratory to wide-scale community studies with a focus on diagnosis, prevention and treatment. They are proud of their pledge to improve the quality of life for people now and safeguard the health of future generations.
In July 2010 alive were engaged to produce a fundraiser event for Baker IDI – Heart & Diabetes institute.

Mission

  • To create an indigenous themed fundraising dinner to raise brand awareness and spark media interest for Baker IDI
  • Raise funds for research and to support the new Baker IDI Centre in Alice Springs through ticket sales, silent auction & raffle ticket sales
  • Create an event that people will talk about and look forward to attending annually
  • Create an event that will assist in gaining ongoing sponsorship and support for both the Melbourne & Alice Springs centre for research
  • To move the format away from traditional fundraising events with a stronger focus on the creative

Solution

 

s”

 – the working event title that became a campaign.
The team at alive created a working title for the event – “Heartworks” that Baker IDI then turned into the name of their ongoing campaign to raise funds & awareness. The Heartworks campaign is an opportunity for individuals and business to partner with Baker IDI to build on the work in Alice Springs and surrounding communities to improve the health of Indigenous Australia. Support of the Heartworks campaign will provide resources for:
  • research that works alongside Aboriginal communities
  • clinical services that work to address immediate health needs whilst gaining a better understanding of the community’s disease burden
  • a planning and consultation project that will work to deliver an effective blue print for diabetes service delivery in Central Australia.  The plan will address health service delivery across organisations, levels of government and across groups in the community.
The Heartworks campaign culminated in the heARTworks dinner on July 29th 2010. The evening provided an artistic dining experience infused with the rich, textures, tones and tastes of the Australian Indigenous culture.
  • Authentic
  • Engaging
  • Uplifting

Venue – The Melbourne Museum

alive chose the Museum for this important event because of the venues presentation of indigenous culture as well as its high standard facilities and exceptional reputation for fine service, food and beverage. The largest Museum in the southern hemisphere.
  • The Melbourne Museum’s award winning design displays an innovative combination of space, texture and shapes from soaring glass walls to bold, bright columns.
  • Taking inspiration from the heart of Alice Springs the room was set with warm earthy tones and magnificent washes of desert sunset lighting

Guest speakers & entertainment

MC 

Andrew Gill

Welcome to Country 

Aunty Carolyn Briggs

Guests were officially welcomed the event by Aunty Caroline Briggs, who honoured the traditional land owners. Guest Speaker

tive Director, Baker IDI Central Australia

: Dr Alex Brown

Dr Alex Brown shared his vision for the Centre for Indigenous Vascular and Diabetes Research in Alice Springs and highlighted the specific contribution the guests were making by attending the fundraising dinner.

Musical Performance 

Jimmy Little is a very proud Australian who has something in his repertoire to entertain all age groups. In 2004 a public vote named him a “National Living Treasure” and Jimmy received an Australian Order ( AO ) for his life in the entertainment industry and his ongoing work with indigenous education and health. Guests were treated to a heartfelt & inspiring performance by Jimmy and his band.

 alive delivered

  • Event pre – production and design
  • AV production
  • Food and Beverage management
  • Scripts and Scheduling
  • Venue management
  • Talent management
  • Travel logistics
  • Photography
  • Event activation
  • Event Theming
  • Silent Auction & raffle coordination

Results

  • “Heartworks” – the campaign  name created by alive
  •  Baker IDI sold over 260 tickets to the fundraising dinner 

     

  • Art Series naming rights sponsor –

     

    alive

     

    assisted Baker IDI in securing a sponsorship agreement with the Art Series Hotel group.

     

  • Silent Auction – the auction generated over $10,000 worth of sales on the night
  • Raffle – alive volunteer staff, both pre-event & on the night assisted in selling over $6,000 worth of raffle tickets
  • The raffling of the Honda donated by New World Honda generated over $15,000 and the car itself was donated back to Baker IDI by the winner on the night.
  • Interest in the campaign pre & post event has generated interest/support of approximately $100k in potential sponsorship support.

Client testimonial 

“alive are the best event management company I have ever dealt with, I would highly recommend them. I always felt at ease and knew our event would be a great success!” Heidi Roache – Executive Assistant / Community Relations Coordinator Community & Corporate Relations 

Baker IDI Heart & Diabetes Institute