Baker IDI is Australia’s leading health and medical research institute dedicated to reducing ill health and mortality caused by the effects of cardiovascular disease and diabetes, two insidious and complex diseases wreaking havoc in our community. Their work extends from the laboratory to wide-scale community studies with a focus on diagnosis, prevention and treatment. They are proud of their pledge to improve the quality of life for people now and safeguard the health of future generations.
In July 2010 alive were engaged to produce a fundraiser event for Baker IDI – Heart & Diabetes institute.
– the working event title that became a campaign.
The team at alive created a working title for the event – “Heartworks” that Baker IDI then turned into the name of their ongoing campaign to raise funds & awareness.
The Heartworks campaign is an opportunity for individuals and business to partner with Baker IDI to build on the work in Alice Springs and surrounding communities to improve the health of Indigenous Australia.
Support of the Heartworks campaign will provide resources for:
The Heartworks campaign culminated in the heARTworks dinner on July 29th 2010.
The evening provided an artistic dining experience infused with the rich, textures, tones and tastes of the Australian Indigenous culture.
alive chose the Museum for this important event because of the venues presentation of indigenous culture as well as its high standard facilities and exceptional reputation for fine service, food and beverage.
The largest Museum in the southern hemisphere.
Welcome to Country
Guests were officially welcomed the event by Aunty Caroline Briggs, who honoured the traditional land owners.
Dr Alex Brown shared his vision for the Centre for Indigenous Vascular and Diabetes Research in Alice Springs and highlighted the specific contribution the guests were making by attending the fundraising dinner.
Jimmy Little is a very proud Australian who has something in his repertoire to entertain all age groups. In 2004 a public vote named him a “National Living Treasure” and Jimmy received an Australian Order
( AO ) for his life in the entertainment industry and his ongoing work with indigenous education and health. Guests were treated to a heartfelt & inspiring performance by Jimmy and his band.
assisted Baker IDI in securing a sponsorship agreement with the Art Series Hotel group.
“alive are the best event management company I have ever dealt with, I would highly recommend them. I always felt at ease and knew our event would be a great success!”
Heidi Roache – Executive Assistant / Community Relations Coordinator
Community & Corporate Relations