Alive is an events and activation agency combining imagination with over two decades of Experience creating award winning,extraordinary live experiences, events and activations.

We connect brands with their target audience for deeper Engagement, Stranger Relationships and tangible Results.

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    • Gain exposure for the Smart Car brand across 3 states.
    • Increase brand awareness of the Smart Car within the target ‘urbaneer’ demographic.
    • Educate the target demographic about the key features of the Smart Car range.
    • Promote Smart’s new offer to “buy online” a Smart Car
    • Register patrons to test drive a vehicle during or post the activation
    • Broaden the activations reach via social media by creating a ‘unexpected’ situation and interesting content


    • 600 genuine engagements with the activation
    • Strong lead generation with more than 300 registered test drives at activation sites
    • Smart Car purchased at activation
    • Key education and awareness messaging communicated by activation teams
    • Despite actual car sales at activation not being a KPI, one car was actually sold

Our Clients

Our Clients