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the alive team

    "The W Road Trip activation was incredibly successful in positioning W Brisbane into the hearts and minds of our target audience and bringing to life the iconic personality of the W brand.  We couldn’t have had the success without the creativity of the conception with AZB Creative and the execution of Alive Events Agency, which combined with the hotel’s social media and consumer led strategy exceeded the desired impact across all channels and resulted in a stand-out partnership.  "

    • W Brisbane
    • |
    • Director of Sales and Marketing
    • |
    • Roxanne Markovina

    objectives

    post
      • Introduce Australians to the W brand through a strong consumer engagement vehicle
      • Drive awareness for the opening of W Brisbane in domestic key feeder markets
      • Boost the hotel’s following and drive strong engagement across owned social media platforms and The Angle
      • Ignite at least two of W’s brand primary passion points

    results

    post
      • 17,500 consumers engaged across six activations, reaching the target audience
      • Increase in Web Traffic on W Website and over 5,000 new engagements across owned social media channels
      • Editorial coverage included Urban List, Indulge Magazine, The Weekend Edition and Wentworth Courier

    Our Clients

    WORLD TOUR
    aha logo
    Big tiny logo
    Silversea logo
    hp logo
    diesel for successful living logo
    ten logo
    porsche logo
    rode logo
    australian goverment
    CORRS CHAMBERS WESTGARTH LAWYERS
    coty logo
    Addidas logo
    Alive W Hotels
    sunglass hut logo
    ford logo
    Westfield Logo
    jetbrains logo
    Scenic Luxuty Cruises & Tours
    Alive Cancer Council
    sigma logo
    eastlan logo
    the walt disney studios logo
    ALive Stockland Logo
    qatar airways logo
    Merrill Corp Logo
    tennis australia logo
    eco centre
    Alive Allianz Logo
    city of melbourne logo
    Thinkerbell
    Australian NPC Disease Foundation Inc.
    van egmond group logo
    ALive Petronas Logo
    apia logo
    QIC logo
    Digital Velocity Conference
    tv logo
    medibank private logo
    mirvac logo
    jetstar airways logo 2
    NSW Government NSW Logo
    cricket australia logo 2003
    Alive WNS Logo
    treasury wine estates logo
    crown logo
    australian open logo
    ALive Metro Trains
    loreal logo
    ALive Origin
    20th century fox logo
    victoria police logo
    Alive SMart Car Logo
    anz logo
    bwm dentsu logo
    zumtobel logo
    f1 formula 1 logo
    cp logo
    afl australian football league logo
    ddb logo
    sundland group logo
    ALive Fifteen Foundation Logo
    ALive Peet Logo
    Alive The Art Of Banksy
    ALive Brickman
    mini logo
    bmw logo
    gme logo
    Fred logo
    realestate.com.au logo
    sports girl logo
    melbourne racing club logo
    wolf blass logo
    Banksia foundation logo
    scoot logo
    Alive Sound Relief
    Alive DHA logo
    royal enfield logo
    Alive Blue Illusion Logo
    Satterley Logo
    live life nova
    Global Switch logo
    vic super logo
    ALive Thorney Opportunities LTD
    ALive QLIK Logo
    CN cartoon network logo
    melbourne fashion festival
    utah life elevated logo
    macann logo
    ALive Merivale Logo
    discovery channel logo
    white fox logo
    Alive Publics Logo
    Alive Publics Logo
    novartis logo
    Alive Danity Group Logo
    weber logo
    blue scope logo
    Moet Chandon

    Our Clients

    WORLD TOUR
    aha logo
    Big tiny logo
    Silversea logo
    hp logo
    diesel for successful living logo
    ten logo
    porsche logo
    rode logo
    australian goverment
    CORRS CHAMBERS WESTGARTH LAWYERS
    coty logo
    Addidas logo
    Alive W Hotels
    sunglass hut logo
    ford logo
    Westfield Logo
    jetbrains logo
    Scenic Luxuty Cruises & Tours
    Alive Cancer Council
    sigma logo
    eastlan logo
    the walt disney studios logo
    ALive Stockland Logo
    qatar airways logo
    Merrill Corp Logo
    tennis australia logo
    eco centre
    Alive Allianz Logo
    city of melbourne logo
    Thinkerbell
    Australian NPC Disease Foundation Inc.
    van egmond group logo
    ALive Petronas Logo
    apia logo
    QIC logo
    Digital Velocity Conference
    tv logo
    medibank private logo
    mirvac logo
    jetstar airways logo 2
    NSW Government NSW Logo
    cricket australia logo 2003
    Alive WNS Logo
    treasury wine estates logo
    crown logo
    australian open logo
    ALive Metro Trains
    loreal logo
    ALive Origin
    20th century fox logo
    victoria police logo
    Alive SMart Car Logo
    anz logo
    bwm dentsu logo
    zumtobel logo
    f1 formula 1 logo
    cp logo
    afl australian football league logo
    ddb logo
    sundland group logo
    ALive Fifteen Foundation Logo
    ALive Peet Logo
    Alive The Art Of Banksy
    ALive Brickman
    mini logo
    bmw logo
    gme logo
    Fred logo
    realestate.com.au logo
    sports girl logo
    melbourne racing club logo
    wolf blass logo
    Banksia foundation logo
    scoot logo
    Alive Sound Relief
    Alive DHA logo
    royal enfield logo
    Alive Blue Illusion Logo
    Satterley Logo
    live life nova
    Global Switch logo
    vic super logo
    ALive Thorney Opportunities LTD
    ALive QLIK Logo
    CN cartoon network logo
    melbourne fashion festival
    utah life elevated logo
    macann logo
    ALive Merivale Logo
    discovery channel logo
    white fox logo
    Alive Publics Logo
    Alive Publics Logo
    novartis logo
    Alive Danity Group Logo
    weber logo
    blue scope logo
    Moet Chandon