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the alive team

    "The W Road Trip activation was incredibly successful in positioning W Brisbane into the hearts and minds of our target audience and bringing to life the iconic personality of the W brand.  We couldn’t have had the success without the creativity of the conception with AZB Creative and the execution of Alive Events Agency, which combined with the hotel’s social media and consumer led strategy exceeded the desired impact across all channels and resulted in a stand-out partnership.  "

    • W Brisbane
    • |
    • Director of Sales and Marketing
    • |
    • Roxanne Markovina

    objectives

    post
      • Introduce Australians to the W brand through a strong consumer engagement vehicle
      • Drive awareness for the opening of W Brisbane in domestic key feeder markets
      • Boost the hotel’s following and drive strong engagement across owned social media platforms and The Angle
      • Ignite at least two of W’s brand primary passion points

    results

    post
      • 17,500 consumers engaged across six activations, reaching the target audience
      • Increase in Web Traffic on W Website and over 5,000 new engagements across owned social media channels
      • Editorial coverage included Urban List, Indulge Magazine, The Weekend Edition and Wentworth Courier

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    Our Clients

    diesel for successful living logo
    australian goverment
    coty logo
    Addidas logo
    sunglass hut logo
    ford logo
    Westfield Logo
    sigma logo
    eastlan logo
    the walt disney studios logo
    qatar airways logo
    tennis australia logo
    city of melbourne logo
    van egmond group logo
    apia logo
    QIC logo
    tv logo
    medibank private logo
    mirvac logo
    jetstar airways logo 2
    NSW Logo
    cricket australia logo 2003
    treasury wine estates logo
    crown logo
    australian open logo
    loreal logo
    20th century fox logo
    victoria police logo
    anz logo 2
    bwm dentsu logo
    zumtobel logo
    f1 formula 1 logo
    cp logo
    afl australian football league logo
    ddb logo
    sundland group logo
    mini logo
    bmw logo
    gme logo
    FRED logo
    realestate.com.au logo
    sports girl logo
    melbourne racing club logo
    wolf blass logo
    Banksia foundation logo
    scoot logo
    royal enfield logo
    Satterley Logo
    live life nova
    Global Switch logo
    vic super logo
    CN cartoon network logo
    lmff2012 logo
    utah life elevated logo
    macann logo
    discovery channel logo
    white fox logo
    novartis logo
    blue scope logo