The objective was to create a high-impact product launch event under the theme Bring Vacation Home, capturing the essence of leisure while reinforcing AIPER’s innovation in pool technology. The event needed to connect with key stakeholders, drive lifestyle-led media coverage, and generate high-value influencer content.
We transformed a private Sydney Harbour residence into an immersive ‘pool party’ experience, infused with vibrant summer styling, creative photo moments, and an unmissable guest journey.
The launch exceeded expectations, hitting 104% attendance and generating global social media coverage across influencer and media channels.
Trade interest surged 32% with a measurable uplift in product enquiries post-event.
Influencer attendance and engagement : 79.5% with 18 influencers in attendance.
Client feedback praised the creativity, polish, and commercial impact, securing AIPER’s position as a premium player in the Australian market.
“Thank you so much! It was such a pleasure to work with you guys. Let’s look forward to more collaborations in the future!” Aiper
