We partnered with Australia Post to deliver a national hybrid broadcast event designed to unite the eCommerce community ahead of the industry’s busiest trading period. Leveraging Unbelievable Group’s BrandStream solution, the Peak Performance Event combined a premium in-studio experience and audience in Melbourne with an Australia-wide live stream, enabling thousands of businesses, retailers, and partners to access expert insights in real time.
The program created a valuable forum for strategic preparation, strengthened operational alignment across the sector, and established a scalable model for future hybrid communication moments. the event brought together some of the most respected voices in retail, eCommerce, and economics with contributions from T2, Shopify, ANZ and the Australian Retailers Association.
We delivered the live broadcasted Peak Performance Event, hosted by Gary Starr, Executive GM, Australia Post. The hybrid format combined an in-studio audience of 100 invited guests with a national broadcast reaching over 9,000 online viewers.
We produced a seamless end-to-end execution—integrating live presentations, pre-recorded content, interactive Q&A, branded motion graphics, and audience engagement tools to ensure every message landed with clarity and impact. The broadcast achieved strong watch-time retention and high on-demand replay, enabling businesses across Australia to access strategic guidance for peak season.
The result was a highly engaging, content-rich experience that aligned teams, amplified Australia Post’s leadership voice, and demonstrated the power of hybrid events as a communication channel for future programs.
