A luxury media and influencer program designed to showcase two distinct vehicles, the Bentayga EWB Azure and the Continental GTC Speed Convertible.
The brief: create two curated drive journeys that embody each car’s unique spirit, wellbeing and freedom.
This brand activation was a two-day, one-night experience featuring scenic drives, premium dining, and an overnight stay at Mitchelton Estate, seamlessly blending performance, storytelling, and lifestyle-led content creation.
We delivered a refined automotive experience grounded in narrative and natural beauty.
All operational, creative and logistics deliverables were met.
The 26 drive days ensured high-impact attendance(98%) from media and luxury influencers, the campaign generated premium earned content and strong reach across Australian and Chinese platforms.
Coverage included Driven Women Magazine, First Class Magazine, and key REDNote influencers, extending Bentley’s reach and resonance with new audiences.
The result: two cars, two stories, one unforgettable brand immersion.
“The in-car element was a clear highlight. Attendees genuinely enjoyed the experience” Bentley Motors Asia – Pacific
