Boost Media and Newscorp engaged us to create a two-city brand activation that brought media to life in a bold, real-world format.
Designed as a modular pop-up, the experience blended editorial, entertainment, and brand storytelling across Sydney and Melbourne.
Each stop featured a rotating mix of speakers, talent, and content to reflect local audiences while creating a scalable, content-rich platform. The activation positioned Newscorp as a more connected and culturally relevant brand, setting the stage for future-forward audience experiences.
A dynamic, multi-zone showcase experience designed to immerse guests in News Australia’s capabilities across creativity, content, digital, and insights.
The activation ran across two cities, Melbourne and Sydney, in curated venues with a clear visual identity and tailored zones to encourage interaction, exploration, and engagement.
“10/10 for your creativity, flexibility and transparency.” Boost Media Team
