BT Financial Group (Westpac) engaged our team to reimagine the Annual Members Meeting, a fully virtual broadcast designed to connect directly with BT’s superannuation customers across Australia.
Move beyond the standard corporate format and create an experience that felt distinctly different: concise, clear, and confidence-building.
Working closely with BT’s leadership team, we developed a streamlined program structure that balanced transparency, engagement, and brand storytelling. The digital experience was supported by a premium broadcast environment featuring live Q&A integration, curated content segments, and dynamic on-screen design to bring BT’s vision and offering to life.
The broadcast achieved exceptional reach and participation, with record member attendance and strong engagement across live and on-demand sessions. The production quality elevated the event beyond expectation, with 92% of surveyed participants reporting improved understanding and trust in BT’s leadership and strategy.
Stakeholder feedback highlighted the seamless flow, clarity of communication, and professional delivery, turning a mandatory annual update into a meaningful, well-received brand experience. The event established a new internal standard for how BT communicates with its members, combining accessibility, clarity, and confidence in one cohesive virtual format.
“10/10 – the quality and deliverables by your team were very strong” BT Westpac
