This was a national touring series of events and activations, produced in partnership with Cricket Australia, featuring local and international performing artists to elevate the One Day International Cricket Series experience for fans across the country.
Unbelievable Group was engaged to curate, manage, and produce a dynamic entertainment program for both the Big Bash League and ODI match series, delivering high-energy performances that brought stadiums to life before, during, and after play.
Working closely with Cricket Australia, the Sydney Cricket Ground, and key venue partners nationwide, Unbelievable Group handled artist sourcing, stage design, and technical production to each performer’s specifications. Our team seamlessly managed logistics, live broadcast integration, and on-ground delivery to ensure flawless transitions between entertainment and sport.
The series delivered a significant uplift in fan engagement, earned media, and attendance across all matches, with audiences embracing the combination of elite sport and premium live performance.
Unbelievable Group’s creative and production expertise transformed the cricket series into a touring entertainment experience that celebrated music, culture, and the unifying energy of Australian sport, setting a new national benchmark for match-day entertainment.
“The team at A-Live events were highly committed and excellent to work with. They were highly responsive, always looking for innovative solutions and delivered on a challenging project.”
