INTRAFFIC Appreciation Day


To create the first ever ‘appreciation day’ and produce a broadcast content series to celebrate 5 years of success with over 1,000 invited INTRAFFIC teams, partners and customers.


LocationSydney Dragway, Eastern Creek

CategoriesBrand Activation, Public Events & Exhibitions

Our Idea

With a complete venue ‘takeover’ at Sydney Dragway for 1,000 VIP guests to take part in Roll Racing with their own vehicles, witness a custom car exhibit and enjoy an all ages festival with  live music stages, superheroes, food trucks, dodgems and a whole lot more. The event also set the scene for a broadcast content series shot and produced on site by Alive + .

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.