Luxottica asked Unbelievable Group to create and execute their NXTLVL Eyecare series of Hybrid events. This event series was seen as an important mechanism in updating the Optical teams across ANZ about the direction of the company moving forward and the important product updates coming their way. With a large amount of content to cover and a resistance to traveling the executive team around the Australia and New Zealand, Unbelievable Group scripted, filmed and edited a series of high-quality presentations by key personnel.
Unbelievable Group activated events in Perth, Adelaide, Sydney, Brisbane, Melbourne and Auckland with each city also having a dedicated live stream of the event to view. The events exceeded the clients’ expectations with larger numbers in attendance across both live and virtual activations.
“A-Live moved fast to bring our events together in a short period of time. Everything went to plan. Unbelievable Group delivered on every expectation. The team were very efficient and had a high attention to detail, they delivered a great customer experience for our team and all stakeholders.”
