Luxottica – Optical Roadshow 2022


Luxottica asked Alive to create and execute their NXTLVL Eyecare series of Hybrid events. This event series was seen as an important mechanism in updating the Optical teams across ANZ about the direction of the company moving forward and the important product updates coming their way.  With a large amount of content to cover and a resistance to traveling the executive team around the Australia and New Zealand, Alive scripted, filmed and edited a series of high-quality presentations by key personnel.


LocationPerth, Adelaide, Sydney, Brisbane, Melbourne and Auckland

CategoriesMarketing Roadshow, Conferencing & Summits, Virtual & Hybrid, Content Production

Our Idea

Alive activated events in Perth, Adelaide, Sydney, Brisbane, Melbourne and Auckland with each city also having a dedicated live stream of the event to view.  The events exceeded the clients’ expectations with larger numbers in attendance across both live and virtual activations.

Luxottica - Optical Roadshow 2022

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.