Sunglass Hut brought 150 top-performing sales staff from across Australia to the Gold Coast for a festival-style summit designed to educate, inform and inspire the team for the year ahead.
We created and delivered the summit for the third consecutive year, with a brief to deliver an energetic “un-conference” that moved beyond traditional formats, blending creativity, connection and premium product immersion. Across the program, attendees engaged with leadership, explored the company’s future vision and experienced exclusive showcases from key brands, including new releases from Tiffany & Co. and other global partners.
We delivered a three-day program of learning, celebration and high-impact experiences centred around the JW Marriott and the wider Gold Coast. Private yacht takeovers, theme-park adventures, premium dining, beach-club moments and nightlife experiences elevated every touchpoint.
The summit achieved outstanding results: 96% rated the experience “excellent,” with 92% reporting increased motivation and brand connection, widely praised as the “best summit yet.”
“Thanks all involved for bringing our vision to life. No stone was left unturned in making the event experience personalised and premium – thanks for another great partnership and setting new benchmarks!” Natalie Garrick – Head of Training Excellence, Luxottica
