Alive was engaged to design and deliver the inaugural Motors & Masterpieces — a three-day automotive and lifestyle experience staged at the Royal Melbourne Showgrounds.
The event featured over 200 carefully curated motorcars and motorcycles, alongside art and photography competitions, entertainment, and themed zones for over 10,000 attendees.
Alive provided end-to-end project management, enabling the client to focus on stakeholder, exhibitor, and ticketing relationships while we led all creative direction, design, production, and delivery. T
Alive delivered a seamless experience across all facets of Motors & Masterpieces — from initial concept through to onsite execution at the Royal Melbourne Showgrounds.
Meticulous planning, curated storytelling, and dynamic zoning ensured the event ran smoothly across the three-day program.
The result was a multi-layered, content-rich environment that celebrated the past, present, and future of automotive culture for over 10,000 attendees.
“Thank you again for the outstanding effort” – Motors and Masterpieces
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