Our objective was to ensure that we produce a national media conference with Lewis Hamilton prior to the F1 race days alongside showcasing the new HADO VR gaming experience. Through our event, we solidified national media coverage, an engaging activation and 120 race registrations.
To showcase and launch the Petronas ‘Syntium’ with ‘Cooltech’ to the media and the public, we decided to create a fun, dynamic and outstanding engagement piece in conjunction with a unique activation tie with the F1 theme and special guest, Lewis Hamiton.
“Alive’s event expertise and willingness to assist at any time, helped make the PETRONAS Syntium Australian launch a fantastic event. It was great to work with Alive and we look forward to partnering with them in the future.”
Let’s create something that moves. Connect with our team now.
ALIVE
Address
285a Crown St,
Surry Hills, NSW 2010,
Australia
Sydney Phone
+61 2 8999 9388
Email
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Address
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Collingwood, VIC 3066,
Australia
Melbourne Phone
+61 2 8999 9388
Acknowledgement of Country
Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.
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