To design and deliver a national media conference and brand activation with Lewis Hamilton prior to the F1 race days alongside showcasing the new HADO VR gaming experience. Through our event, we solidified national media coverage, an engaging activation and 120 race registrations.
To showcase and launch the Petronas ‘Syntium’ with ‘Cooltech’ to the media and the public, we decided to create a fun, dynamic and outstanding engagement piece in conjunction with a unique activation tie with the F1 theme and special guest, Lewis Hamiton.
“Unbelievable Group’s event expertise and willingness to assist at any time, helped make the PETRONAS Syntium Australian launch a fantastic event. It was great to work with Unbelievable Group and we look forward to partnering with them in the future.”
