Petronas Syntium Launch

Petronas Syntium Launch

Our objective was to ensure that we produce a national media conference with Lewis Hamilton prior to the F1 race days alongside showcasing the new HADO VR gaming experience. Through our event, we solidified national media coverage, an engaging activation and 120 race registrations.  



CategoriesProduct Launch

Our Idea

To showcase and launch the Petronas ‘Syntium’ with ‘Cooltech’ to the media and the public, we decided to create a fun, dynamic and outstanding engagement piece in conjunction with a unique activation tie with the F1 theme and special guest, Lewis Hamiton.  

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.