Petronas Syntium Launch

Objectives

Launch the PETRONAS ”Syntium” with “Cooltech” to the media and public in Australia by creating a fun engagement piece for consumers, as well as a  unique activation to tie in with the F1 theme and special guest Lewis Hamilton.

Produce a national media conference with Lewis Hamilton (pre F1 race days) whilst also showcasing the new HADO VR gaming experience.

ClientPetronas

LocationMelbourne

CategoriesProduct Launch

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.