Real Insurance – Brand Activation 2024

Brand Activation

OBJECTIVE

Create an appealing activation in the recovery village to appeal to all ages and race participants with a focus on healthy living.

Ensure the activation drives talkability, enables data capture, and dominates the space whilst being shareable content across socials.

Our Idea

The stage becomes a branded entertainment hub featuring branded content. MC hosted activities, Riley Roo the mascot, Real Wheel spins , DJ’s, warm up routines (to “let’s get Physical’) for race participants and ‘Real’ Cheerleaders! Routine live crosses to the crowd also featured along with fundraising activities  for a good cause.

CLIENT

Greenstone

LOCATION

Sydney Harbour

CATEGORIES

Brand Activation

“Alive enhanced the experience once again and delivered the activation seamlessly” Real Insurance 

GET IN TOUCH

Let’s create something that moves. Connect with our team now.