We brought big energy to the Recovery Village at the Sydney 10K run, designing an all-ages activation to amplify Real Insurance’s sponsorship. The branded stage became a content-rich hub featuring DJ sets, Riley Roo, Real Cheerleaders, warm-up routines, live crowd crosses, prize wheel spins, MC-hosted games, and fundraising moments, all built to connect, move, and engage.
The result was a high-energy brand activation that brought Real Insurance’s message to life in the Recovery Village with flawless execution.
The experience engaged all ages, promoted healthy living, and encouraged participation.
Data capture increased by 32% year-on-year, and content sharing across social platforms exceeded targets, extending Real’s brand presence well beyond race day.
“Well done ! You enhanced the experience once again and delivered the activation seamlessly” Real Insurance
