Alive partnered with SAUG to deliver SAUG-x 2024 — the APJ stop in a global touring event series, held over two days at Melbourne Convention and Exhibition Centre.
Taking a de-conferenced approach, the experience combined dynamic staging, off-site activations, and custom-built expo displays.
The aim was to foster community, elevate impact, and integrate success — bringing together SAP customers, partners, and global leaders in a high-energy setting built for collaboration, learning, and growth.
Alive delivered a standout APJ summit for SAUG-x 2024 — seamlessly integrating content, experience, and production across the venue and off-site events. The de-conferenced format drove 94% attendance, strong engagement across multiple workshops, and 98.5% positive delegate feedback. Social activity surged with over 1,000 tagged posts, and survey participation exceeded expectations.
All elements were delivered on time and on budget. The event secured tier-one sponsorship and was praised for its strategic execution and creative impact.
“Thank you for your collaboration and professionalism. SAUG-x demonstrated how to truly deconstruct a keynote!”
Karen Zwissler, Chief Executive Officer, SAP Australian User Group
ALIVE
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Acknowledgement of Country
Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.
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