Savers – Sydney Store Launch

Brand Activation

OBJECTIVE

Generate awareness as part of the brand expansion in  to the Sydney market. Ensure Savers was positioned as a leader in sustainable fashion and pre-loved clothing.

Drive home the core message of sustainability and showcase Savers as a go-to destination for affordable, quality pre-loved fashion.

Our Idea

Create a ‘Sustainabilitree‘ featuring over 300 kgs of recycled clothing to showcase how ‘Thrift Proud’ we can all be in our choices with clothing options. The life- sized tree with flowing ‘river’ of clothing from the store created a high impact, content driven experience for passers  by  who also received a special discount code (printed on plantable eco- friendly paper) to grow real herbs!

CLIENT

Savers

LOCATION

Sydney

CATEGORIES

Brand Activation

“The creative was a 10/10! Alive were flexible, supportive and adaptable, helping us deliver a successful outcome including national media coverage” In The Making

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Let’s create something that moves. Connect with our team now.