We partnered with Savers to mark its entry into the Sydney market with a bold, purpose-led activation designed to turn heads and shift habits.
At the heart of the experience stood the ‘Sustainabilitree’, a life-sized tree made from over 300kg of recycled clothing, flowing into a river of pre-loved fashion straight from the store. This content-rich, street-level installation encouraged passersby to rethink their choices and engage with Savers’ sustainability mission.
The activation brought Savers’ sustainability message to life in a format that was visually arresting, socially shareable, and strategically timed.
Guests received discount codes printed on plantable, eco-friendly paper, turning a brand moment into real-world action. The Sustainabilitree became a destination for discovery, interaction, and conversation, driving strong foot traffic throughout the campaign.
All primary objectives were not only met but exceed including strong brand engagement, store foot traffic and national media exposure. The activation also secured extensive national media coverage and earned social media placement, positioning Savers as a bold new voice in Sydney’s sustainable fashion scene.
“The creative was a 10/10! You were flexible, supportive and adaptable, helping us deliver a successful outcome including national media coverage” In The Making
