We partnered with Schnitz to reimagine their annual Franchise Partner Conference, transforming it from a traditional meeting into an energising experience designed to connect, engage, and celebrate the network.
The brief was to deliver a refreshed strategic and creative approach that fostered genuine connection between Franchise Partners and Head Office, while reflecting on achievements and future growth. Under the theme “SCH-ENERGISED,” Unbelievable Group produced a multi-day program including a half-day conference, curated team-building activities, a Welcome Function, a full-day summit, and a Gala Dinner, all supported by seamless project management and travel logistics for 145 attendees from across Australia.
Taking a “de-conferencing” approach, Unbelievable Group designed meaningful touchpoints for engagement and collaboration at every stage. A cohesive event identity, branded gifting experiences, sponsor integration, curated entertainment, and consistent thematic styling brought the SCH-ENERGISED concept to life across every environment.
The conference was a resounding success, meeting and exceeding all objectives for engagement, connection, and recognition. Feedback from attendees, sponsors, and founders described it as “the best yet.” The event reinforced the importance of the annual conference as a unifying platform for the Schnitz community — celebrating progress, sharing insights, and inspiring the network for the year ahead.
