Alive brought Skechers to the heart of footy culture with a bold activation at the MCG during Round 23: Hawthorn vs. Richmond.
Leveraging its sponsorship of Hawthorn Football Club, the experience combined custom outdoor displays, digital engagement platforms, and promotional staff — encouraging sign-ups to Skechers Insider and educating fans on the new boot range and exclusive offers.
Skechers secured a meaningful presence within the AFL landscape through a strategically executed brand experience at the MCG.
The activation delivered layered fan engagement — from digital sign-ups to club-aligned storytelling — reinforcing Skechers’ position in footy culture.
Sign-ups and social interaction met the activation’s key performance targets, aligning brand, audience, and partnership in one high-impact moment.
“Alive delivered an outstanding activation zone and we’re already planning the next, thank you for all your support ” Accent Group
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