Startrack

50 Years

Product Launches
About

To mark 50 years of StarTrack in Australia, we created a meaningful celebration at Australia Post’s Botany facility for 100 customers and stakeholders across StarTrack and Australia Post.
The event combined a behind-the-scenes tour of the facility, a commemorative presentation, a custom mural, and a surprise visit from Pippa the koala.
Designed to honour StarTrack’s legacy and recognise its people, the experience brought together the past, present, and future of a brand built to connect..

Outcome

We delivered a carefully considered celebration that brought StarTrack’s 50-year journey to life within its own working environment.
The event balanced operational storytelling with warm, human moments, creating space for connection and shared pride.
Attendance exceeded KPIs, guest feedback was over 90% positive, all deliverables were met, and the entire experience was executed flawlessly within strict budget parameters.

CLIENT

Australia Post

LOCATION

Botany, Sydney

CATEGORIES

Product Launches
startrack 50 years logo

"There’s been some tremendous kudos being extended through our network for teams who were involved with yesterday’s event, including from Paul Graham (CEO) himself, who was very impressed with way in which we celebrated such an important milestone in the brands history. ​ Thank you again for everything and please pass on our gratitude to those on your side who had some involvement."

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