Vic Super – The Future Is In Your Hand

Objectives

Increase brand awareness and change perceptions.

Breakthrough the psychological barrier preventing us from planning and saving for the future by creating a ‘lightbulb moment’ for consumers to cut through that apathy.

Build a vault full of cash, road-showing it to a number of high-traffic locations, allowing Victorians to literally hold their future in their hands.

ClientVic Super

LocationMelbourne

CategoriesBrand Activation

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.