We were charged with a full hotel takeover to launch W Brisbane with energy and attitude.
Across one glittering night, over 800 guests explored immersive spaces celebrating W’s four global passion points: music, food, design, and fashion.
Headline talent The Veronicas topped off an experience designed to showcase the brand’s bold personality and social-first creative edge.
A full-scale brand experience that launched W Brisbane with boldness and global energy.
With 112 invited guests, the hotel takeover sparked over 1,000 social media posts and generated media coverage exceeding AUD $2.5 million.
Client feedback confirmed the event exceeded expectations, bringing W’s passion points to life and setting a new benchmark for luxury lifestyle launches in Australia.
“We couldn’t have had the success without your creativity and execution which resulted in a stand-out partnership.”
