We partnered with W Hotels to deliver the W Road Trip, a six-stop brand activation along Australia’s East Coast, designed to drive awareness ahead of W Brisbane’s opening.
The aim: bring W’s signature personality to life and connect with domestic audiences in a way that inspires long-term loyalty.
Each stop ignited W’s four passion points, music, food, design, and fashion, with interactive zones, live moments, and a custom-built golden “Party in a Pineapple” installation that stole the spotlight and filled feeds.
We delivered a bold, socially charged campaign that redefined hotel marketing on the road.
The W Road Trip exceeded KPIs across reach, content creation, and guest interaction, with strong engagement at every stop.
Global social reach and engagement surpassed 1.3 million people.
Client feedback praised the activation’s creativity, consistency, and commercial impact.
The campaign built national momentum, elevated W Brisbane’s visibility, and left a lasting impression on culture and community.
“The W Road Trip activation was incredibly successful in positioning W Brisbane into the hearts and minds of our target audience and bringing to life the iconic personality of the W brand. We couldn’t have had the success without the creativity of the conception of your team, which combined with the hotel’s social media and consumer-led strategy exceeded the desired impact across all channels and resulted in a stand-out partnership.”
