With over 65 years of innovation, Weber is the world’s leading manufacturer of charcoal and gas grills, smokers and grilling accessories. Weber promises quality and innovation that lives on in everything they do.
Weber asked Unbelievable Group to design and deliver their brand activation at the ‘Meatstock Festivals’ across Australia.
As premium sponsor of the Festival, Weber required a dynamic and engaging experience for more than 20,000 attendees across the activations in Victoria, NSW and Queensland.
Unbelievable Group created an activation that engaged with customers whilst showcasing the latest Weber products. With live cooking demos, talks and displays, the activation required a considered approach to logistics, branding and functionality at each location. Our interactive and immersive experience allowed us to create an atmosphere with live music, barbecue and grilling competitions, low and slow barbecue, butcher wars, demonstrations, barbecue expo + much more.
