AC/DC ACDC are an Australian rock band that was formed in Sydney in 1973. Their music involved hard rock and heavy metal, however the band themselves call it ‘simply rock and roll’. Alive designed and implemented a strategic marketing and advertising campaign for the National Tour, producing all television and radio commercials, strategic planning and media, as well as all creative direction to deliver a sell-out tour smashing all box office records! “Alive contributed to the success of the 2015 AC/DC Australian and New Zealand Stadium Tour and again delivered a highly effective marketing campaign.” AC/DC ACDC are an Australian rock band that was formed in Sydney in 1973. Their music involved hard rock and heavy metal, however the band themselves call it ‘simply rock and roll’. Alive designed and implemented a strategic marketing and advertising campaign for the National Tour, producing all television and radio commercials, strategic planning and media, as well as all creative direction to deliver a sell-out tour smashing all box office records! “Alive contributed to the success of the 2015 AC/DC Australian and New Zealand Stadium Tour and again delivered a highly effective marketing campaign.” Prince Prince is widely recognised as one of the greatest musicians of his generation. Prince sold over 150 million records globally and won an Academy Award, a Golden Globe Award, a Grammy President’s Merit Award, and the Billboard Icon Award.

Alive produced the national tour marketing strategy and advertising for VEG. We also coordinated all media buying, PR and social media to provide compelling elements for the campaign. As a result, 160,000 tickets were sold and became the highest-grossing PRINCE tour in Australian history. We also solidified $10M media coverage. “Alive played a key role in the planning, marketing and delivery of the Prince Welcome to Australia Tour. The tour set new box office records for Prince in Australia and generated phenomenal media coverage across all major media outlets.” Prince Prince is widely recognised as one of the greatest musicians of his generation. Prince sold over 150 million records globally and won an Academy Award, a Golden Globe Award, a Grammy President’s Merit Award, and the Billboard Icon Award.

Alive produced the national tour marketing strategy and advertising for VEG. We also coordinated all media buying, PR and social media to provide compelling elements for the campaign. As a result, 160,000 tickets were sold and became the highest-grossing PRINCE tour in Australian history. We also solidified $10M media coverage. “Alive played a key role in the planning, marketing and delivery of the Prince Welcome to Australia Tour. The tour set new box office records for Prince in Australia and generated phenomenal media coverage across all major media outlets.” APIA Time of My Life Tour APIA stands for the Australian Pensioners Insurance Agency who teamed up with us to increase their brand awareness that reflects Australians over 50+ living their best life.

Our objective was to evolve the brand perception and association into a notion that rewards customers. We organised a highly integrated national Australian Music Tour which resulted in 30,000 tickets sold with 19 sold-out shows, we saw a significant shift in brand perception, and it also resulted in a $4.9M media value. “The team at alive were instrumental in the development of the Apia Time of My Life Tour concept and worked tirelessly to deliver an outstanding branded event for Apia across Australia. The Alive team rose to all challenges, overcame obstacles and through their experience and insights ensured that we met expectations and exceeded objectives.” APIA Time of My Life Tour APIA stands for the Australian Pensioners Insurance Agency who teamed up with us to increase their brand awareness that reflects Australians over 50+ living their best life.

Our objective was to evolve the brand perception and association into a notion that rewards customers. We organised a highly integrated national Australian Music Tour which resulted in 30,000 tickets sold with 19 sold-out shows, we saw a significant shift in brand perception, and it also resulted in a $4.9M media value. “The team at alive were instrumental in the development of the Apia Time of My Life Tour concept and worked tirelessly to deliver an outstanding branded event for Apia across Australia.” Cricket Australia – One Day International Cricket Australia partnered up with us to source and deliver entertainment for the big bash league. We liaise with stakeholders; Sydney Cricket Ground staff and Cricket Australia regarding logistics and staging. We worked with them to provide production to the artists specification. “The team at A-Live events were highly committed and excellent to work with. They were highly responsive, always looking for innovative solutions and delivered on a challenging project.” Cricket Australia – One Day International Cricket Australia partnered up with us to source and deliver entertainment for the big bash league. We liaise with stakeholders; Sydney Cricket Ground staff and Cricket Australia regarding logistics and staging. We worked with them to provide production to the artists specification. “The team at A-Live events were highly committed and excellent to work with. They were highly responsive, always looking for innovative solutions and delivered on a challenging project.”