ABB partnered with us to elevate a technically complex product launch into a polished, broadcast-quality virtual experience for local and global audiences.
Content was created in Australia and New Zealand in both outdoor and studio locations in both countries, blending real-world context with high-end creative to bring engineering concepts to life.
Detailed product information was transformed into engaging visual storytelling supported by motion graphics, dynamic pacing, and seamless technical delivery. In collaboration with ABB’s Product Managers, Unbelievable Group shaped a compelling narrative designed to generate awareness, build excitement, and capture attention across the market.
The virtual launch delivered outstanding engagement and exceeded all event objectives with 480 registrations, 260 live attendees across key target accounts, and 82 on-demand views within days. Interaction was strong, with 49 audience questions, 81 poll participants, 64 survey responses, and an exceptional 4.7/5 event rating.
The event generated immediate commercial traction, with 15 attendees requesting follow-up, feeding directly into ABB’s sales pipeline.
“Extremely high quality. The feedback from stakeholders was that this is the best content we have ever created. Our customers and prospects thoroughly engaged and impressed. The experience was a 9/10, the creative was 10/10”. Candice Johnson – Marketing and Communications Manager (Electrification) ABB
