Australian Open Public Event

Australian Open
Objective

The Australian Open partnered with us to create a high impact and creative activation to launch Tennis Australia alongside generating high engagement and the public.  

ClientAustralian Open

LocationMelbourne

CategoriesPublic Events & Exhibitions

Our Idea

Our idea was to design and manage a themed environment to watch the exhilarating match on the big screen. We worked with the Australian Open to liaise with all stakeholders and sponsors when it came to providing activations. We set up large tennis balls in high traffic areas, gained high social media engagement and strong media coverage. Through this we provided full-service management to oversee set up, managing the site and the pack down.  

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.