We partnered with Gemini to launch its Australian presence through a premium brand experience celebrating innovation, trust, and accessibility in crypto. The brief: create a world-class event that positioned Gemini as a credible, human-first leader in digital finance. Hosted at The Calyx, Sydney, the evening brought together media, influencers, and industry leaders to explore technology, storytelling, and connection within a natural setting.
We delivered a design aesthetic defined by subtle elegance with unexpected moments of surprise. The Calyx’s living rainforest contrasted with a vertical LED installation, framed by choreographed LED robot performances, indoor aerotechnics, a Tesla prize reveal, and a virtual welcome from the Winklevoss brothers. DJ Mini and live sax fused the live soundtrack for the evening. Attendance reached 140%, with national and international media and influencer coverage driving strong ROI and acclaim for Gemini’s sophisticated debut.
“Wow what a fantastic event! The audience reviews are all 5 star” Hendrik Kruizinga, Associate Marketing Director, ASIA PAC, Gemini
