HUDA Beauty asked us to bring their global Duo Games vision to life in Australia, we knew it had to be beyond a product launch, more an experience and celebration rooted in community, creativity, and purpose, all surrounding HudaBeauty’s newest innovation, Easy Bake Loose Powder Duo.
We turned the concept into vibrant, influencer-fuelled obstacle courses – complete with glam touch-ups, custom merch, and pink-saturated everything!
Beauty lovers competed in pairs, decked out in custom HUDA merch, with glam stations, pro MUA touch-ups, and pink-saturated styling that brought the brand’s personality to life.
The event reached full attendance and hosted a record number of influencers for a beauty activation of its kind. Engagement, content creation, and social amplification exceeded expectations, and all client KPIs were achieved.
The campaign delivered exceptional ROI, extensive earned coverage across TikTok, Instagram, and lifestyle media, and cemented the HUDA Beauty Bake Duo launch as playful, powerful, and totally unforgettable.
“Working with the team was a productive and efficient partnership. While timelines were tight and expectations high, they remained adaptable and solutions-focused throughout. Their ability to translate our brand vision into an impactful experience made them a reliable extension of our team.” Molly Grey – Senior PR and Marketing Manager, Huda Beauty
