Brand Activations

Real Insurance – Brand Activation 2024

Objective

Create an appealing activation in the recovery village to appeal to all ages and race participants with a focus on healthy living.​

Ensure the activation drives talkability, enables data capture, and dominates the space whilst being shareable content across socials.​

ClientGreenstone

LocationSydney Harbour

CategoriesBrand Activation

Real Insurance Sydney Harbour Alive Events Agency
Real Insurance Sydney Harbour Alive Events Agency
Real Insurance Sydney Harbour Alive Events Agency
Real Insurance Sydney Harbour Alive Events Agency
Real Insurance Sydney Harbour Alive Events Agency
Real Insurance Sydney Harbour Alive Events Agency
Real Insurance Sydney Harbour Alive Events Agency HERO
Our Idea

The stage becomes a branded entertainment hub featuring branded content. MC hosted activities, Riley Roo the mascot, Real Wheel spins , DJ’s, warm up routines (to “let’s get Physical’) for race participants and ‘Real’ Cheerleaders! Routine live crosses to the crowd also featured along with fundraising activities  for a good cause.​

Greenstone

“Alive enhanced the experience once again and delivered the activation seamlessly” Real Insurance ​

Real Insurance Sydney Harbour Alive Events Agency

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.