Alive partnered with Savers to mark its entry into the Sydney market with a bold, purpose-led activation designed to turn heads and shift habits.
At the heart of the experience stood the ‘Sustainabilitree’ — a life-sized tree made from over 300kg of recycled clothing, flowing into a river of pre-loved fashion straight from the store.
This content-rich, street-level installation encouraged passersby to rethink their choices and engage with Savers’ sustainability mission. Guests received discount codes printed on plantable, eco-friendly paper — turning a brand moment into real-world action.
The activation brought Savers’ sustainability message to life in a format that was visually arresting, socially shareable, and strategically timed.
The Sustainabilitree became a destination for discovery, interaction, and conversation, driving strong foot traffic throughout the campaign.
The activation also secured extensive media coverage and earned media placement — positioning Savers as a bold new voice in Sydney’s sustainable fashion scene.
“The creative was a 10/10! Alive were flexible, supportive and adaptable, helping us deliver a successful outcome including national media coverage” In The Making
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