Brand Activations

Savers – Sydney Store Launch

Objective

Generate awareness as part of the brand expansion in  to the Sydney market. Ensure Savers was positioned as a leader in sustainable fashion and pre-loved clothing. ​

Drive home the core message of sustainability and showcase Savers as a go-to destination for affordable, quality pre-loved fashion.​

ClientSavers

LocationSydney

CategoriesBrand Activation

Savers Activation Sydney Alive Events Agency
Savers Activation Sydney Alive Events Agency
Savers Activation Sydney Alive Events Agency
savers pledge Sydney Alive Events
Savers Sydney Alive Events
Savers thrift proud Alive events
Our Idea

Create a ‘Sustainabilitree‘ featuring over 300 kgs of recycled clothing to showcase how ‘Thrift Proud’ we can all be in our choices with clothing options. The life- sized tree with flowing ‘river’ of clothing from the store created a high impact, content driven experience for passers  by  who also received a special discount code (printed on plantable eco- friendly paper) to grow real herbs!​

Savers

“The creative was a 10/10! Alive were flexible, supportive and adaptable, helping us deliver a successful outcome including national media coverage” In The Making​

Savers Sydney Store Launch Alive Events Agency

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.