Silversea Cruises Roadshow

Silversea Campini Di Silversea
Objective

Silversea incorporated the luxurious heritage of the brand, products and services into every touchpoint of the event. Silversea Cruises was launched in 1994 as a luxury cruise line and now is part of the Royal Caribbean group. 

ClientSilversea

LocationMelbourne

CategoriesMarketing Roadshows

Our Idea

Our idea was to curate an exclusive ‘money can’t buy’ experience for guests and execute mini high impact events within a 24-hour time block. We created content using footage from the event to showcase the highlights of the event More specifically, provides a dynamic environment for the brand to introduce new initiatives that would be involved with the brand in the future. 

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.