Alive was charged with a full hotel takeover to launch W Brisbane with energy and attitude.
Across one glittering night, over 800 guests explored immersive spaces celebrating W’s four global passion points: music, food, design, and fashion.
Headline talent The Veronicas topped off an experience designed to showcase the brand’s bold personality and social-first creative edge.
Alive delivered a full-scale brand experience that launched W Brisbane with boldness and global energy.
With 112 invited guests, the hotel takeover sparked over 1,000 social media posts and generated media coverage exceeding AUD $2.5 million.
Client feedback confirmed the event exceeded expectations — bringing W’s passion points to life and setting a new benchmark for luxury lifestyle launches in Australia.
“We couldn’t have had the success without the creativity and execution of Alive AZB which resulted in a stand-out partnership.”
ALIVE
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Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.
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