W Hotels – Launch
Objective
The W Premier Party was a world-class innovative event that encapsulates the W brand and showcased W Brisbane’s unique design. From an eye-catching theme of ‘all that glitters is golden’ to dancing and music to bring the iconic personality of the brand to life in Australia.
Our main objective was to ignite W’s four passion points which are music, food, design and fashion. We then worked to create aesthetically pleasing environments with theming, styling and decorations to share on social media to drive social engagement.
ClientW Hotels
LocationBrisbane
CategoriesProduct Launch
“We couldn’t have had the success without the creativity and execution of Alive AZB which resulted in a stand-out partnership.”