Conference Management in Sydney – What you need to know!

What does Sydney Conference Management involve?

Conference Management in Sydney refers to the efforts involved in using an agency or in-house events professional to plan, organize, lead and control the tools that facilitate a business conference. Sydney conference management efforts revolve typically around taking the pressure of the marketing professionals within a corporation to focus their efforts on revenue generation, by letting an events professional use their creativity and technological expertise to join together employees, clients and stakeholders of a business via conference. Conference management is a specialised event in it’s own right, and not just a zoom call in the corporate world. A large scale high quality conference aimed at engaging as many attendees as possible requires a conference management team for a Sydney business to connect a couple or hundreds of people simultaneously. These efforts involve more than just one speaker addressing a crowd of people on their laptop with their camera turned off and on mute! These efforts can involve virtual live streaming, pre-recorded content, live Q&A panels, as well as live music performances, guest speakers and take home attendance packages for both in-person and hybrid conferences. When opting for a hybrid conference management tactic in particular, seamlessly sewing the above activities together with smooth transitions is a complicated process that only a Sydney conference management team can simplify through experience, knowledge and expertise.

Why is the concept of conference management so popular in Sydney?

The concept of conference management is gaining popularity in Sydney because marketing professionals want to focus their efforts and attention on the marketing tools they are employed to undertake, however with the need for social distancing having become a major requirement in 2020, conferences which need to engage hundreds of people, whether that be employees meeting for an annual business update or a company’s clients congregating virtually to be taken through a product launch – need to be of the highest quality and creativity to keep guests engaged. Senior marketers have been outsourcing conference management in Sydney because Australian event agencies like Alive have a specialised service in which marketing managers can achieve a higher quality production with an esteemed professional who’s knowledge surpasses that of most corporate in-house event facilitators. This way the conference held whether it is in-person or virtually, has the creative ideation required to reach a business’ target audience effectively, and with the correct technology needed to facilitate a corporate message.

Why should marketing professionals in Sydney engage an agency to manage their conferences?

Marketing professionals should engage a conference management agency in Sydney because it allows businesses small or large to benefit from a service they are unable to provide in-depth on their own, and Sydney is a faced-paced environment with a demand for quick-turnaround. Alive Events offer a Sydney Conference Management service which provides a studio in which to generate pre-recorded content, a live stage which can be branded according to business/client/employee needs, offer virtual registration to the conference as well as facilitate virtual sponsorships. These specialised offerings cannot always be adequately undertaken by senior management, as they don’t always have the resources and expertise in this field that a Sydney-based conference management team does. In-person events should be run by a Sydney-based agency to offer the complete Sydney conference management experience when sourcing venues, creating timelines, budgets and sourcing local NSW talent like hosts & guest speakers to take a conference from a traditional lack-luster speech to an enthralling live event for all business stakeholders to enjoy and thus benefit from. Marketing professionals are leaving the intricacies of conference management in Sydney to the experts to enhance their corporate offerings and set themselves apart.