Skechers – AFL Activation

Brand Activation

OBJECTIVE

Encourage footy fans to sign up to ‘Skechers insider’ to receive updates about Footy boot drops and, to enter a major prize draw’.

Educate Footy fans about the new Skechers boot range and provide an incentive for all Emergency Services personnel.

Our Idea

Alive brought Skechers to the forefront of footy culture with an engaging activation at the Melbourne Cricket Ground Concourse during the Round 23 Hawthorn vs. Richmond AFL game.

The activation zone featured custom designed, robust outdoor displays, digital engagement platforms and promotional staffing to seamlessly combine  education, entertainment, and community connection, solidifying Skechers’ presence as part of the Hawthorn Club.

CLIENT

Accent Skechers

LOCATION

Melbourne

CATEGORIES

Brand Activation

“Alive delivered an outstanding activation zone and we’re already planning the next, thank you for all your support ” Accent Group 

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