Brand Activations

Skechers – AFL Activation

Skechers AFL Hawthorn Alive Events Agency
Objective

Encourage footy fans to sign up to ‘Skechers insider’ to receive updates about Footy boot drops and, to enter a major prize draw’.​

Educate Footy fans about the new Skechers boot range and provide an incentive for all Emergency Services personnel.​

ClientAccent Skechers

LocationMelbourne

CategoriesBrand Activation

Skechers AFL Activation Alive Events Agency
Skechers AFL Activation Alive Events Agency
Skechers AFL Activation Alive Events Agency
Skechers AFL Activation Alive Events Agency
Skechers AFL Activation Alive Events Agency
Our Idea

Alive brought Skechers to the forefront of footy culture with an engaging activation at the Melbourne Cricket Ground Concourse during the Round 23 Hawthorn vs. Richmond AFL game. ​

​The activation zone featured custom designed, robust outdoor displays, digital engagement platforms and promotional staffing to seamlessly combine  education, entertainment, and community connection, solidifying Skechers’ presence as part of the Hawthorn Club.​

Accent Skechers

“Alive delivered an outstanding activation zone and we’re already planning the next, thank you for all your support ” Accent Group ​

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.