Brand Activations

Mercedes Benz Smart Car Buy Online

<img width="1920" height="1434" src="https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1.jpg" class="attachment-full size-full" alt="Mercedes Benz Smart Car Buy Online" decoding="async" srcset="https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1.jpg 1920w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-300x224.jpg 300w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-1024x765.jpg 1024w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-768x574.jpg 768w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-1536x1147.jpg 1536w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-855x639.jpg 855w" sizes="(max-width: 1920px) 100vw, 1920px" />

Objective

Mercedes Benz Smart Car partnered up with us to increase the overall brand awareness within their target demographic which fell under the ‘Urbaneer’ personality.

ClientMercedes Benz Smart Car

LocationMelbourne Sydney Brisbane

CategoriesBrand Activation

<img width="1920" height="1434" src="https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1.jpg" class="attachment-full size-full" alt="Mercedes Benz Smart Car Buy Online" decoding="async" srcset="https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1.jpg 1920w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-300x224.jpg 300w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-1024x765.jpg 1024w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-768x574.jpg 768w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-1536x1147.jpg 1536w, https://aliveeventsagency.com.au/wp-content/uploads/2021/09/Alive_mercedesbenzsmart_brandactivations2-1-855x639.jpg 855w" sizes="(max-width: 1920px) 100vw, 1920px" />

Our Idea

Our idea: we gave a dynamic and interactive approach with over 600 genuine engagements, 300 test drives at the activation sites as well as a car actually being sold! We promoted the new offer to ‘buy online’ and registered all attendees to drive a vehicle during the event or afterwards.

Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.