@Aliveeventsagency

Alive is an events and activation agency combining imagination with over two decades of Experience creating award winning,extraordinary live experiences, events and activations.

We connect brands with their target audience for deeper Engagement, Stranger Relationships and tangible Results.

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News and Insights

Insights

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5 Things That Modern Event Organisers Don’t Need Anymore

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The Australian event management industry has long been at the forefront of experiential marketing, trade shows, product launches, and other high profile event planning projects. It is because its leading

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The 4 Step Guide to Making Your Brand Activations More Interactive

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Launching a product is all about making connections. The aim is to forge links between your brand and the consumer. So, the story is important. It is the difference between

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3 Ways to Improve Your Body Language and Become a Better Event Producer

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Working in events can be thrilling. It is a fast-paced and exciting industry. It changes so quickly that no two days are ever the same. So, if you want to

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3 Things to Avoid If You Want to Be a Successful Australian Event Manager

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Behind very celebrity product launch and glamorous awards show, there is a team of talented event planners and coordinators. They are responsible for not just ensuring that big occasions go

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How to Be a Brand Activation Manager Who Gets the Millennial Vote

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Over the last decade, a significant economic change has been taking place. Millennials, one of the most marketable demographics for start-ups and entrepreneurs, have stopped collecting ‘things.’ According to several

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4 Reasons Your Experiential Marketing Should Hit Them Right in the Feels

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The relationship between brand and consumer is all about emotion. While it might feel like shoppers make their choices based on practical criteria, the reality is that only a small

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3 Ways for Event Managers to Stop Guests Leaving Early

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Nobody gets up and leaves a live music show if they are having a great time. People do not miss the end of big soccer or basketball games if they

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5 Clever Ways to Find the Best Vendors When Event Planning in Sydney

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Running a successful trade events agency or events management business is about more than having glitzy industry connections. Sure, it is great to have the number of a high-profile celebrity

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Do You Need Experience to Get a Job at an Entertainment Management Agency?

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If you are interested in working with an entertainment management agency in Australia, there are some things that you should know. For instance, most event manager roles do not strictly

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How to Be a Terrific Event Organiser: What to Do and What Never to Do

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If you want to excel as a professional event organiser, you need to keep your eyes and ears open. There is always something new to learn and lots of people

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Finding the Right Event Space for Your Company Road-Show Event

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There are endless benefits to taking a brand on the road. Yes, you should have a firm, established base and a primary audience, particularly when starting out, but it is

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How Event Planners in Sydney Attract the Best Celebrity Guests

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When it comes to getting your event noticed, nothing compares to a celebrity appearance or endorsement. It is the Holy Grail for event planners in Sydney, because consumers care deeply

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More Than a Party Planner: 3 Myths about Events Management

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The events management industry has come a long way since the days of the binder-toting, pencil twirling party planners of the eighties. While there are still lots of glamorous perks,

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3 Simple Steps to a Successful Product Launch

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When it comes to planning a successful product launch, timing is everything. If you rush in too fast, your product might not be ready for the market. On the other

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Become a Better Event Planner by Stripping Back These 3 Tasks

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The world of an event planner often looks chaotic to an outsider. It is a whirlwind of emails, calendar alerts, checklists, and conference calls. It is filled with animated telephone

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Entertainment Management in Sydney: How to Effectively Manage Risks

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There’s no shortage of entertainment events in Sydney – many world-class acts regularly take the stage at one of the numerous venues in the city and make it a world-class

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Want to Be a Great Trade Events Manager? Ditch the Speakers and Get Lost in the Crowd

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Trade Events Trade events are the backbone of many industries. They are a place where brands can immerse themselves in the matters which are important to them. Whether it is

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Could You Be a Successful Concert Producer or Event Coordinator in Melbourne?

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Melbourne is a city where exciting things are happening all the time. There are fashion shows, stadium performances, awards ceremonies, and brand activations occurring every day. Yet, without a small

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Playing It Safe: Why Venue Security is a Top Priority for Event Planners

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With all of the excitement that comes with being an event planner, it is easy to forget that the job involves certain risks. Generally, they are quite small. There may

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How to Choose a Great Name for Your Brand Activation Event

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When planning a brand activation or product launch, it is tempting to put off the naming part until the last minute. After all, no specific resources are needed to pick

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3 Ways to Prepare Your Event Management Group for Future Success

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Technology has always been at the forefront of event planning. Whether you are a product launch manager or you own an event management group, you probably work with sophisticated tech

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The Brain Behind the Party: Have You Got What It Takes to Be an Event Manager?

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Most event managers have a similar story when it comes to how and why the industry first caught their attention. They might have hosted an event for a friend or

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Gala Dinner Dress Code for Men: What You Must Know

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The traditional gala dinner is a popular way for businesses and organisations to celebrate a big event or achievement. It can take a variety of different forms, but usually includes

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4 Shortcuts to Successful Product Launch Events

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To plan, design, and throw amazing product launches, you first need a clear understanding of what you’re trying to achieve. It can be tempting, particularly when it comes to large

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4 Blogs You Must Follow to Find All of Your Experiential Marketing News

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Experiential marketing is currently in the midst of a major revival. Fifty years ago, getting out onto the streets and connecting with shoppers was the best way to drive foot

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4 Useful Tips from Professional Award Show Organisers on How to Make Your Show a Success

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The traditional award show setup continues to be a popular choice for corporate and marketing events, because it combines all of the glamour of a black tie bash with the

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How to Design Amazing Gala Dinner Invitations

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You can’t throw a magnificent gala dinner without first putting together an appealing invitation. While it may only represent a small part of the planning process, gala dinners simply cannot

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3 Quick Ways to Choose What to Wear to a Gala Dinner

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The way that you dress for a gala dinner says a lot about who you are as a person and how you are received and perceived by colleagues, affiliates, and

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Are Celebrity Launches Effective?

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Product launches are an essential part of getting new brands, lines, and items out there, into the world, and into the hands of consumers. To be successful, they need to

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4 Mistakes You Must Avoid When Organising Experiential Marketing Campaigns

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In a world where TV and print advertisements are on buses, billboards, magazines, cereal boxes, telephone poles, shop windows, and anywhere else consumers care to look, it is fair to

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Simple Tips for an Effective Road Show

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The corporate road show is an exciting beast. It is big, bold, and great for business. This is your chance to get your product and brand out there, in the

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Experiential Marketing: Is It Effective?

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Just when you thought that you were finally getting to grips with all of the new lingo and marketing buzzwords on the scene, along comes another. If you keep hearing

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How Technology Is Turning Event Activations into a Digital Playground

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We talk about technology almost constantly. We chat about the latest iPhone releases, discuss the influence of social media on global events, dissect the role of the internet in market

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4 Apps Every Event Planner Must Use

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These days, it is easy to take the support of technology for granted, especially when it comes to event planning. After all, there was once a time when a whole

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Why You Should Use an Agency to Plan Your Gala Dinner

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The amount of work involved with planning any kind of corporate or industry event can be huge and gala dinners are no exception. In fact, it is very easy to

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5 Professional Tips for a Successful Awards Show

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At a time when many industries are still recovering and regrouping after the economic crash, it is more important than ever that the contribution of key players is recognised. This

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What is Brand Activation and Why It’s Essential

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Every time you step into a store to buy something, you immediately encounter thousands of brands competing for your attention. But amongst the countless different products, there are those that

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Why Is a Professional Staff Essential for Successful Fashion Show Management

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Fashion show management is one of the most sought-after industries for aspiring event planners, but because of that, the competition they have to face is very steep as well. Therefore

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Tips on Throwing a Fabulous Fashion Show

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Planning a successful fashion show is much more than it might seem when looking at the glamorous models walking down the catwalk. Behind the scenes lurks a very stressful and

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3 Amenities a Good Concert Manager Must Provide

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The event management industry is a big world, which encompasses all kinds of different launches, tasters, presentations, concerts, parties, dinners, galas, award shows and more. In fact, if you can

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How to Budget Like a Pro for Your Next Public Event

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The majority of modern businesses are still very inexperienced when it comes to planning public events. Whilst this is not usually a pressing issue, for much of the year, the

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Understanding Why Activation Can Make or Break Your Sponsorship

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If you have ever been to a major public event – like a music festival, sports match, or rally – you will know that there is a special kind of

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How the Best Entertainment Agencies Find and Develop Stars

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The success of a talent or entertainment agency is built upon the strength of its stars. Without great talent, these businesses have nothing, so a lot of money is invested

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Event Theming Essentials: Choosing the Right Theme for Any Event

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To be successful, corporate events have to be meticulously planned. Whether you are throwing a black tie bash, a sit down dinner, or something a little sillier, there are certain

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4 Tips for Creating an Open Agency Business Model

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by: Antony Hampel The continued evolution of online media is an ever complex and intricate world. While there is so much that social media and contemporary sharing platforms allow an

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5 Tips on How to Market Your Entertainment Agency

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It can be tricky for a brand new entertainment agency to make a name for itself. This is an industry that is so often dominated by prestige and reputation. The

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Product Launch Manager | 4 Common Pitfalls to Avoid at Product Launches

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by: Antony Hampel Every year, thousands of brand new products hit the market. The reality is that most of these products go on to fail. They either struggle to find

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The 4 Best Qualities of a Great Entertainment Manager

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The entertainment manager or ‘talent agent’ is a figure that comes with many different stereotypes and preconceptions. We have become used to seeing this role played out onscreen, in movies

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4 Creative Charity Event Theming Ideas

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For an event planner, there are few things as exciting as organising a charity event. There is simply so much scope to work with, as far as event theming and

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The Ultimate Blueprint for Flawless Product Launches

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by: Antony Hampel It is almost time for a new year to begin; a new year of chances, opportunities, and exciting ventures. There is a good reason why so many

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How to Become a Successful Concert Producer in 3 Easy Steps

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by: Antony Hampel There are countless movies about how cool it is to be a concert producer or promoter. In the films, these effortlessly hip figures stalk about venues yelling

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4 Reasons Why Social media is So Important for Public Events Managers

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These days, even the most experienced public events manager can be forgiven for feeling overwhelmed by the pace and reach of social media. The rate at which platforms like Facebook,

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Top 3 Advantages of Brand Activation

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People are constantly bombarded with offers with sugarcoated promises which are often not delivered. That’s why most of the times, the success of a business comes down to the trust

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3 Reasons Why You Should Hire an Event Coordinator for Corporate Events

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Event Coordinator All of the top companies in the world trust their events to professionals – event coordinators- who have the knowledge and experience in organizing successful events that improve

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What You Should Look For In a Good Event Planner

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Event Planner As you start thinking about planning an event, it quickly becomes evident that it’s much more difficult than it might seem at first – the logistics alone are

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3 Mistakes that Can Kill Your Product Launch Event

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Developing a unique product is hard work. In most industries today, there are companies with decades of experience that have almost perfected their practices and that hold a tight grip

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Gala Dinner

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What is a Gala Dinner? Gala Dinner events can be held to celebrate, reward or engage an audience with a brand or service. The evening event will generally feature a three

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Event Management

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What is event management What is event management? An event manager’s work is challenging, diverse and rewarding. They design and deliver events that appeal to diverse audiences, create entertainment content, travel

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Event Manager

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What is an Event Manager What is an event manager? From a birthday party to a fashion runway show, sporting event or car launch, events vary in theme, style and requirements

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Benefits of Hiring an Event Manager

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Why hire an event manager? Saving money on contractor and venue costs is just one of the many benefits of hiring an experienced event agency. Save time By working with an

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Safe or Sorry?

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We pride ourselves on safety and have thorough risk and OH&S processes and policies for event we create. Now here’s what we suggest NOT to do. Click this link to

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Latest News

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2014 So Far

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Alive Events Agency is a full service 360 degree events and entertainment offering with a focus on integration for measurable results. We design, develop and execute a wide range of both big and small public and business events. Product launches, installations, award shows, road-shows, red

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a-live delivers interactive wine tasting event across 5 states for Fosters (Treasury Wine Estate)

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On August 4th our team delivered WYNNSDAY around the country. A live master class, headed up by James Haliday and chief wine maker Sue Hodder was staged in Adelaide and transmitted across the web via webstream to four other cities where 700 guests joined the

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HeArtWorks

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Baker IDI is Australia’s leading health and medical research institute dedicated to reducing ill health and mortality caused by the effects of cardiovascular disease and diabetes, two insidious and complex diseases wreaking havoc in our community. Their work extends from the laboratory to wide-scale community studies

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2013 SO FAR

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CRICKET AUSTRALIA – ODI’S Summer Biggest Party!! What a whirl wind tour it was for the alive event activation team joining forces with Cricket Australia producing 11 events over 5 states with a stellar talent lineup including Basement Jaxx, Sneaky Sound System, Zoe Badwi and

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2012 WRAP UP

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here’s what we’ve been up to @ alive Relocating office to ensure optimised water views and tequila sunsets for inspiration – CHECK Immersing ourselves in a world of experiential – GET EXCITED Expanding our team – HOORAY Global expeditions to Singapore and London scoping new projects – BOOM! Getting sporty with

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Alive live report

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We hope you have had a great start to 2012… hard to believe it’s February already! Our year kicked off with some exciting meetings in L.A. so watch this space for some international tour announcements as alive continues working closely with the Van Egmond Group

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FULL STOP NEWS FLASH!!

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A Celebration of Australian Fashion to Launch the World’s Largest Consumer Fashion Event – L’Oréal Melbourne Fashion Festival Fashion Full Stop: Decades of Australian Fashion and Music Presented by David Jones and L’Oréal Paris   The  2011 L’Oréal Melbourne Fashion Festival (LMFF) will open in spectacular

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Our Clients

Our Clients