B & T’s – Alive Feature Article
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival.
Alive Events have pioneered the virtual space for the last decade, since launching the world-first interactive wine tasting & master class for Coonawarra Estate in 2010, which was webcasted live across five Australian capital cities reaching over 700 guests and 12,000 glasses of wine!
Since the introduction of the virtual and hybrid experience back then, Alive have developed a creative and sophisticated alternative to ‘webinars’ with a fully realised, immersive content platform called ‘Alive TV’. With the need for marketing & event executives to transform in-person events to a virtual and engagement driven format this year, thus officially launching their new brand ‘Alive TV’.
“While our capacity to transition physical offerings into a virtual experience was established long before 2020, we’ve created virtual world firsts for our clients through our premier offering Alive TV, enabling our clients to be in the front row of any event, anywhere, anytime,” said Ant Hampel, Alive Event Agency CEO.
Rather than being restricted to a specific platform, host or studio – this bespoke offering tailors events with a focus on optimising the viewer experience and engagement, including; live and pre-recorded content, global access, portable TV studios brought to live by Alive’s broadcast team, cost effective delivery and creative real life experience blended with enhanced visual content – and measurable outcomes.
The last month saw Alive transition the world first virtual roadshow event program for Luxottica’s store managers to create ‘Optical TV’, incorporating host Jacinta Tynan to seamlessly guide the guests through each segment. With the vision to create a TV show within a studio environment, Luxottica’s 2020 business update allowed for live guest speakers like Layne Beachly, greater control of quality & production through virtual breakout rooms by state, as well as a live Q&A to an executive panel which ensured consistent audience engagement. This was the first time in Luxoticca’s history that ALL Australia & NZ’s global heads have been in the same space at the same time.
Brickworks sought to premier their multiple product launches through the ‘Alive TV’ offering which saw high-end motion graphics enhance live presentations, guest speakers and bespoke segment transitions from host to brand partner. Brickworks even underscored the event with a live fundraising platform! This B2B experience was curated using Alive’s on-site design studios broadcasted live to the Brickworks team and their business associates, which delivered high engagement, branded sponsorship opportunities and a larger guest list than originally possible, which exceeded overall expectations for the client.
Most recently recently, Alive TV transitioned traditionally live Annual International Rose Garden Festival into a world first virtual immersive experience to be enjoyed on any device from the comfort of the attendees couch. With workshops, virtual stallholders, live talks and a 360-degree rose garden tour – Alive TV ensures that the experience is everything when creating compelling, memorable relationship between business and audience within a set period of time.