Entice the Audience With the Best Experiential Marketing Agency in Melbourne
78% of all millennials choose to spend money on a desirable experience rather than a desirable product, according to a study done by Harris Group. This trend is not exclusive to millennials, however, as the younger (and older) generation is also gravitating towards things that make them feel good.
Since an experience that people are after, the effort to sell that experience is what is known as experiential marketing. At Alive, the leading experiential marketing agency in Melbourne, you’ll come face-to-face with its methodology. But let us give you a peek first.
How Does Experiential Marketing Work?
Defining experiential marketing has always been difficult. However, it can be explained in a more resonating manner if you consider human experience. We are emotional creatures, looking to reach out to each other and establish connections through experience. With experiential marketing, instead of telling your brand’s story, you can make your audience a part of it and let them experience it.
However, standard marketing practices might be just as effective, many believe. Then why pull all the stops?
Why Do You Need an Experiential Marketing Agency?
Experiential marketing or marketing through providing people with experience hits certain spots quickly that would otherwise take a long time.
Fast Brand Awareness
If you want to leave a lasting impression on your audience, experiential marketing is the way to go. Suppose you have an event, a product exhibition, for instance. How would you market it? You can go with the standard route, taking simple digital marketing moves to boost awareness. Or, you can provide a peek into the event through experiential marketing.
Consider it a mini-event before the event, where your prospects get to experience your brand without being heavily involved with it. It would do two things for you. First, your customers will know what to expect, and second, they will already have a positive impression of your brand.
Creating a Positive Brand Image
If you want to create a positive brand image, pick experiential marketing. With it, you’ll be able to immerse your fans in your brand. If you do it right, you will find that your fans like what they see, and they’ll be willing to give you another chance. You can’t expect this effect when you take the traditional route. The flatness of traditional marketing is countered by the dynamism that experiential marketing will introduce to your audience.
Regardless of how far we have come when it comes to digital marketing, nothing beats word-of-mouth. This is because people still want to know about other brands from people who have used them. This is seen as a sign of trust. Now imagine if these people have first-hand experience with your brand through experiential marketing. If your events have managed to entice the crowd, they will likely talk about it on social media, driving more engagement towards your brand.
Increasing Brand Loyalty
Once brand awareness is boosted, the next step is to foster brand loyalty. Creating a positive image is only worthwhile if one is able to maintain it. That is why our focus when it comes to marketing should be creating memorable experiences for existing customers so they are with you for the long haul.
Memorable experiences, when positive, foster happiness in the fans. And when you have happy fans, you have loyalty. These fans will always come back for more. Furthermore, brand loyalty will also foster thought leadership, converting these fans into thought leaders who will further your cause through word-of-mouth.
It Exuded Authenticity
If you market your brand using words and videos alone, you’ll find that there comes a point where they won’t suffice. Lost in the same phrases will be your sense of authenticity, in which your customers would have to find a reason to stick with you. With experiential marketing, however, you can cut through the chatter.
A brand activation event, for instance, will create a conversation around your brand through experience. You will not only showcase your brand’s personality and values through these events but also market them. It is how you’ll be able to develop an emotional connection with your customers.
Engagement of The Sensory Storytelling
It doesn’t need to be said how important brand storytelling has become. However, the golden circle, the “why”, “how”, and “what” of content marketing can only be managed so much by a bunch of words. You must provide your audience with something more tangible. That’s where sensory storytelling comes to the rescue – something experiential marketing can deliver.
With experiential marketing, you’ll be able to engage all of your audience’s senses. This approach will remove any ambiguity people have about your brand. They will have a clear idea of what your brand is about and whether or not it aligns with their values. Yes, it can be considered a gambit, but when done right, you’ll create an experience that will make people come back asking for more.
Why Choose Alive as Your Experiential Marketing Agency?
Now that you know the value experiential marketing puts on the table, why choose Alive Event agency? What does this experiential marketing agency have that makes it stand out from the rest?
Obsession with Sensory Storytelling
The primary reason behind our success as an experiential marketing agency in Melbourne is our obsession with sensory storytelling. We understand the themes of the event, and we understand the elements of those themes that can resonate with the audience. Bringing them together and creating a plan where an event has both digital and physical attributes is how we aren’t able to entice any eventgoer. We weave a story for your brand while using your event as a vehicle to give your audience an experience.
At the end of the day, you’re the one who’s the most intimate with your brand, which means you know better. Therefore, when we are moving forward with our experiential marketing efforts, our focus is on ensuring that your brand’s message is always the highlight. We always keep you in the loop when we strategize.
Flexible to Changes
The only constant is change. It should always be expected, and it should always be prepared for. Our professionals keep the experiential marketing strategies modular, which means if you want some elements added or removed, it can be done without compromising the event’s flow.
Upscale the Quality of your Experiential Marketing Efforts with Alive
Ready to take a dive and enhance your experiential marketing efforts through an interplay of multimedia and physical events? Contact Alive today. With our dynamic professionals at your side, your brand’s story will redefine how your audience perceives you.