

We created several experience zones from a taste lab with Billson’s “scientists” serving new, unreleased flavours, tattoo parlours for brave souls who wanted a life-long memento, a psychedelic bar serving Billson’s cocktails, live magic, sketch artists, DJ’s, Drummers & trumpet players, bespoke menu by Mr Miyagi, food truck serving donuts & chips with Billson’s flavoured sauces, plus prizes & giveaways.
The event enabled guests to dive into the unique world of Billson’s, where heritage Victorian brewery meets new school flavours & mixologists.

We created several experience zones from a taste lab with Billson’s “scientists” serving new, unreleased flavours, tattoo parlours for brave souls who wanted a life-long memento, a psychedelic bar serving Billson’s cocktails, live magic, sketch artists, DJ’s, Drummers & trumpet players, bespoke menu by Mr Miyagi, food truck serving donuts & chips with Billson’s flavoured sauces, plus prizes & giveaways.
The event enabled guests to dive into the unique world of Billson’s, where heritage Victorian brewery meets new school flavours & mixologists.





Some of the results included 24,000 customer engagements across Melbourne and Sydney.

Some of the results included 24,000 customer engagements across Melbourne and Sydney.





The W Road Trip activation had 6 pit stops across the East Coast with an eye-catching glimmering golden pineapple to dancers and music to bring the iconic personality of the brand to life featuring the W’s primary passion points to boost strong engagement across social media platforms.

The W Road Trip activation had 6 pit stops across the East Coast with an eye-catching glimmering golden pineapple to dancers and music to bring the iconic personality of the brand to life featuring the W’s primary passion points to boost strong engagement across social media platforms.


