You can’t throw a magnificent gala dinner without first putting together an appealing invitation. While it may only represent a small part of the planning process, gala dinners simply cannot be great if they don’t get the little things right as well. It is the first notice of the event that guests receive, so it forms their initial impressions of what it might be like and whether or not it is worth attending.
Designing a good invitation is no easy feat and it takes a lot of creativity and skill. Gala dinners tend to be quite formal affairs, so they require an approach that is both captivating and sophisticated. If produced correctly, it will boost attendance, stoke up anticipation for the event, and raise awareness of the brand or cause it is trying to promote.
Keep reading for some handy hints and tips on how to design amazing invitations for gala dinners.
While the overall design can be as varied and unique as you like, there are some key pieces of information that must be presented clearly. They are the date, time, location, and contact information for the organisers or whomever is tasked with managing enquiries. It is also a good idea to explain the purpose of the event and state any specifics about the dress code.
The aim should be to make your invitation as easy to understand as possible. So, the only real limitations on the theme, colour palette, and design are that you shouldn’t include anything that makes the words hard to read. Most gala dinners are promoted with a fairly simple, but very regal, theme in rich colours like silver, gold, and bronze. It is best to keep the card or paper itself lightly coloured, unless you are using a very striking and easily legible font.
Make sure that you distribute the invitations in plenty of time, so that guests can RSVP and inform you of their intentions. This is really important, because it is the primary way that the organisers of gala dinners determine numbers. There will always be some people who don’t RSVP at all and others who do and don’t turn up. However, invitations still play a big role, because they tell guests about the nature of the event and how they should dress and behave.
by: Antony Hampel