Working in events can be thrilling. It is a fast-paced and exciting industry. It changes so quickly that no two days are ever the same. So, if you want to get your teeth into brand activations, concert planning, fashion shows, or trade events, this is the right place to do it. Being an event producer or manager is a little different to working for one, however.
There is a lot more responsibility because you are leading a team. Yes, the hard work is shared, and creative tasks benefit from a group effort, but you are the decision maker. It is your job to convince vendors, clients, customers, and brand ambassadors that your event planning team is the only one they need. To be a great event producer, you need to look the part.
It is important to remember that humans make choices based on more than facts. Body language is a secret weapon in this industry, so learn how to convey the right image.
It might sound like an old-fashioned notion, but lots of people still believe in the power of the handshake. Whether fair or not, female event managers are often scrutinised more closely in this regard. They are expected to give weak handshakes, so make sure that you offer them a pleasant surprise. On the other hand, men can overcompensate and end up shaking a little too firmly. The important thing is to relax and let your personality come through.
If you are in a meeting with vendors or clients, give it your full attention. People resent feeling like they are only half listened to and constantly checking a phone is bad manners. The same goes for incessantly checking the time. The best thing to do is set the alarm on your phone if you need to leave at a particular time. If you are expecting a call that cannot go unanswered, get the awkwardness out of the way early. Let everybody know in advance.
As an event producer, you have to present an image of trust, reliability, and quiet confidence. You cannot do this if you are always shuffling papers, playing with your tie, or tapping your feet. It makes a person look nervous and unpredictable. On the other hand, fidgeting is not always connected to nervousness; some people just can’t help it. If you are one of them, channel it into a practical task. Take notes instead of twirling your hair or clicking your pen.
By: Antony Hampel